Domestic electronic products

Alibaba: Domestic electronic products "three-piece suit" in strong demand overseas

The peak season of foreign trade in the beginning of the year, "March New Trade Festival" is coming, Ali International Station continuously released cross-border index to help small and medium-sized foreign trade enterprises to seize the business opportunities. Data show that in this year by inflation, inventory and other factors affecting the export of electronic products in the field, projectors, smart watches and charging treasure and other products overseas demand is still strong, is the new year can seize the important opportunity.

Especially in Ali international station, these three types of electronic products business opportunities have grown more than 30% year-on-year. Analysis suggests that the opportunities for these three types of products stem from three new features in the procurement of electronic products by overseas buyers: 1) more emphasis on cost-effective; 2) more demand for functional innovations; and 3) sports and other young people's life scenarios have also given rise to more new demand for electronic products.

In the projector, smart watches and charging treasure this electronic product export "three-piece suit", the projector is corresponding to the first two characteristics. Cost-effective domestic smart projectors are rapidly replacing traditional projectors and becoming the new standard for overseas families. Cross-border index shows that this "substitution" will be further accelerated in 2023.

In Europe and the United States, the projector to build a "home theater" to watch movies and TV dramas is almost a necessity, and the penetration rate of the projector is more than two times that of China. Therefore, this "alternative" process, the market space is huge.

Next is the smartwatch, also with a higher cost-effective overseas to break out their own opportunities. Data show that in 2023, the global smartwatch shipments will reach 202 million units. Especially in overseas, the demand for flexible customization of smartwatches is increasing year by year. The relevant merchants on Ali's international station who can respond quickly and help with customization have a greater advantage.

At the same time, smartwatch-related merchants also continue to innovate new products, for example, the recent explosion of fire in Ali international station smart ring, because of easy to wear and become the overseas consumers to monitor the quality of sleep "new favorite". In January this year, Ali international station smart ring business opportunities increased by 150% year-on-year.

Finally, the seemingly insignificant charging treasure, charging head, etc., also with the popularity of "fast charging" and glowing another spring. Some organizations predict that in 2022-2026, the global compound growth rate of portable charging treasure shipments will reach 148%. Cross-border index shows that in January this year, the international station charging head category business opportunities increased by 38% compared with last year.